When I first used Facebook, it was still a forum for inane things. Then came “news,” “influencers,” “engagements,” “viral,” “bots.” It ceased being a playground and a community. It has now become a marketplace full of swindlers and simpletons. It has become a world unto itself, a reality where it is easy to create, destroy, and recreate selves. A decade ago, my Facebook account was just an extension of myself, a neat little feature to freely communicate and celebrate the innocuousness and idealism of youth. Now, it is no longer just an extension of Me, but another me, negotiating its way in a universe of appearances, deceit, and enslavement.